Episodes

E7: You're only as strong as your foundation (Margins vs Markup)

Dec. 6, 2022

Brian & Russ discuss the differences between markup & margin and the importance of making sure you're using sound supply chain assumptions so your product is priced appropriately on shelf and online. Follow the podcast at: M…

E6: The secret to manufacturing... remains a secret (Production Facilities)

Nov. 29, 2022

Brian & Russ review the pros & cons of various food & beverage manufacturing approaches and discuss why MāKā settled on co-manufacturing. Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook …

E5: Fake it until you make it? (Prototyping)

Nov. 22, 2022

Brian & Russ talk about how they created product prototypes and how the prototypes were used to pitch initial retailers, investors, and customers.

E4: Connecting strategy & creativity (Branding)

Nov. 15, 2022

Brian & Russ discuss branding, agencies, and tips & tricks for building your brand story.

E3: Juicing it, Juicing it, Juicing it well (Formulating)

Nov. 8, 2022

Brian & Russ explore what it takes to create a compelling formulation and how to identify and work with a formulator. Tools mentioned in the podcast: Startup CPG ^ fyi, these are not affiliate links - we just like sharing Fo…

E3: Juicing it, Juicing it, Juicing it well (Formulating)

Nov. 8, 2022

Brian & Russ explore what it takes to create a compelling formulation and how to identify and work with a formulator.

E2: Wheatgrass strikes! (Ideation)

Nov. 8, 2022

Brian & Russ talk about the lightbulb moment when it becomes clear a wheatgrass beverage is the differentiator MAKA needed. Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook Making MAKA Yo…

E2: Wheatgrass strikes! (Ideation)

Nov. 8, 2022

Brian & Russ talk about the lightbulb moment when it becomes clear a wheatgrass beverage is the differentiator MAKA needed.

E1: Show me the wheatgrass! (Setting the stage)

Nov. 8, 2022

Your hosts, Brian Hill and Russell Hirshon, introduce Making MAKA - a beverage startup's journey from launching to scaling a Consumer Packaged Good (CPG) brand. www.makingmaka.com (podcast) www.livingmaka.com (brand) Follow …

E1: Show me the wheatgrass! (Setting the stage)

Nov. 8, 2022

Your hosts, Brian Hill and Russell Hirshon, introduce Making MAKA - a beverage startup's journey from launching to scaling a Consumer Packaged Good (CPG) brand.

Making MAKA: Trailer

Oct. 31, 2022

MAKING MAKA is a behind the scenes look (or should we say listen) into our beverage startup’s journey to launching, building, scaling, and sustaining our CPG brand: MAKA. Episodes are hosted by the company’s founder, Brian H…

Making MAKA: Trailer

Oct. 31, 2022

MAKING MAKA is a behind the scenes look (or should we say listen) into our beverage startup’s journey to launching, building, scaling, and sustaining our CPG brand: MAKA. Episodes are hosted by the company’s founder, Brian H…