Making MAKA

Making MAKA

MAKING MAKA is a behind the scenes look (or should we say listen) into our beverage startup’s journey to launching, building, scaling, and sustaining our CPG brand: MAKA. Episodes are hosted by the company’s founder, Brian Hill, the amazingly talented & memorable Russell Hirshon.

Each week Making MAKA will take you on the ups & downs of the rollercoaster ride that is called entrepreneurship – the good, the bad, the ugly, and the sometimes funny. Whether you’re considering your own CPG startup or simply interested in listening about an entrepreneurial journey, we hope that by sharing our experiences, mistakes, learnings, and interviews that you feel better armed to tackle your goals, or at minimum have a giggle or two.

If you like what you hear, please share the podcast with friends & family and follow & review Making MAKA on your preferred listening platform. Try MAKA beverages at www.livingmaka.com.

Recent

E7: You're only as strong as your foundation (Margins vs Markup)

Dec. 6, 2022

Brian & Russ discuss the differences between markup & margin and the importance of making sure you're using sound supply chain assumptions so your product is priced appropriately on shelf and online. Follow the podcast at: M…

E6: The secret to manufacturing... remains a secret (Production Facilities)

Nov. 29, 2022

Brian & Russ review the pros & cons of various food & beverage manufacturing approaches and discuss why MāKā settled on co-manufacturing. Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook …

E5: Fake it until you make it? (Prototyping)

Nov. 22, 2022

Brian & Russ talk about how they created product prototypes and how the prototypes were used to pitch initial retailers, investors, and customers.

E4: Connecting strategy & creativity (Branding)

Nov. 15, 2022

Brian & Russ discuss branding, agencies, and tips & tricks for building your brand story.

E3: Juicing it, Juicing it, Juicing it well (Formulating)

Nov. 8, 2022

Brian & Russ explore what it takes to create a compelling formulation and how to identify and work with a formulator. Tools mentioned in the podcast: Startup CPG ^ fyi, these are not affiliate links - we just like sharing Fo…

E3: Juicing it, Juicing it, Juicing it well (Formulating)

Nov. 8, 2022

Brian & Russ explore what it takes to create a compelling formulation and how to identify and work with a formulator.

About the Hosts

Brian Hill Profile Photo

Brian Hill

Founder & CEO, MāKā

Russell Hirshon Profile Photo

Russell Hirshon

Director, MāKā